Keith’s Musings Vol. 5: Staying Motivated

I probably should have started with this but in a shifting market mindset is EVERYTHING. You’re going to feel scared. You’re going be frustrated. You’re going to be stressed. You’re going to be surrounded by negative thoughts and people. It is going to be hard to stay motivated. 

Step 1: Define what steps you need to take today (and every day) to move your business forward. Call past clients, do 50 open houses in the next 52 weeks, start geographic farm, start marketing to investors, stand on the corner with a sign like the Mr. Pickles guy every day… whatever. Define what you have to do to get your business moving. You may only spend one hour thinking about this, let’s be honest you’ve been thinking about this for days, weeks, months.  You already know. 

Step 2: Start. 

Step 3: Don’t stop. 

Of course you can course correct along the way. Of course you will have bad days where you slip up and don’t do your key tasks. Just don’t have two in a row.  

Here is the secret: forget how you “feel”. How you feel is a horrible barometer for what you should do. Do it when you feel motivated and excited. Do it when you feel like crap and don’t want to. Do it when it’s too hot. Do it when it’s too cold. Do it when you’re pumped up. Do it when you’re drained. Do it badly. Do it well. But do it. (that got a little Dr. Seuss-ish at the end lol). 

Action leads to Motivation.  Not the other way around. 

Keith